Brief History

The Ashford International Education was established to cater for the growing demand among students of Nepal, seeking further education in foreign country.

Business Goals

Short-term Plan

The Ashford International Education will associate itself with prestigious national and international institutions for student admissions and will establish itself as a provider of quality entrance preparation classes for universities, colleges and educational institutions worldwide

Long-term Plan

The Ashford International Education will establish itself as a center of excellence for information and services in student education and career worldwide in partnership with international institutions.

Marketing Plan

The Ashford International Education will exclusively promote the university, college or educational institute under its association. The Ashford International Education will promote various courses particularly in the bachelors and the master’s level. The Ashford International Education will promote courses which are in demand and have a scope in the future.

The Ashford International Education will easily gain popularity as it is associated with prestigious institution in the country. The Ashford International Education will do credible business with its credible partners. The Ashford International Education believes in and will work to build a strong foundation for sustainable growth in the future. This can only be achieved by strong association with good and prestigious national and international institutions.

Sales Strategy

The services of Ashford International Education will be moderately priced keeping in consideration the trend and competition.

Promotion Plans

The Ashford International Education will use the student base of its associate to promote its services. The Ashford Education will also use various communication medium to promote its services.

Action Plans

The Ashford International Education will use the strong goodwill of the institution it is already associated with. The Ashford Education will capitalize on the quality of education its associates has been providing and the goodwill it has earned since then.

• The Ashford International Education will enter into agreements with International organisations, universities, colleges and educational institutions for admissions into various programs in bachelor and masters level.
• The Ashford International Education will establish itself as a provider of quality preparation classes for IELTS, TOEFL, SAT, GMAT, GRE etc.

The Ashford International Education operation will slowly gain momentum once it is established as a credible institution. The Ashford International Education should gain full momentum from the second year onwards.